THE REASON AND INVENTOR LAUNCH SOUTH AFRICA’S NEWEST RECORD LABEL, INVENTORZ.
Multitalented musician and songwriter Tebogo The reason Mkhasibe, has paired up with decorated producer and engineer, musician Masande Inventor Madikizela to launch South Africa’s newest record label Inventorz which is set to release its first offering Ujinja a collaborate debut single by label’s artists –In January 2021.
The duo teamed up with legal and advisory to establish Inventorz management, partnership with Slagoosh entertainment the operations and strategy aim of the Inventorz group. Ujinja, which means “most beautiful albinism woman, drop on 22 January 2021 and introduces the two new artists signed to the Inventorz stable, namely vocalist The reason and rapper Inventor.
Fans and music lovers will be able to pre-order the single from all major digital streaming servers from the end of January.
Says The Reason on the launch, “Inventor and I are really excited about launching this label because at the core, we’re activating a movement which promotes excellence in the arts, collaboration creating value for everyone involved. I have so much faith in the team we are working with. They have professionalism and have so much to offer the Inventorz.
Inventor expressed his excitement at working with an “artistically diverse” catalogue of artist in creating Ujinja. “It has been inspiring experience putting together the unique talents of each other on this one project.
Ujinja draws from different genre; Afro pop, traditional music, classic and soul, and what makes it amazing is that the end product doesn’t feel like many parts put together. The sounds are perfectly blended and the result is smooth and clean”.